Corporate Communication and Public Relations TYBMS MCQ with Answer

Students, if you are searching for the Corporate Communication and Public Relations TYBMS MCQ with Answer PDF then here we are providing you the link for the same. You can download the PDF by the given link. The questions given into the PDF will help you to prepare well for  the examination. The solutions are also given into the PDF to make you more sure for right or wrong solution while doing the practice. The main Modules under Corporate Communication and Public Relations TYBMS subject are:

Corporate Communication and Public Relations TYBMS MCQ with Answer PDF

Students can also have a view on the Syllabus of Corporate Communication and Public Relations TYBMS given below:
1 Foundation of Corporate Communication:
(a) Corporate Communication: Scope and Relevance –
Introduction, Meaning, Scope, Corporate Communication in India, Need/
Relevance of Corporate Communication in Contemporary Scenario
(b) Key Concepts in Corporate Communication –
Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors
Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good
Corporate Reputation
(c) Ethics and Law in Corporate Communication –
Importance of Ethics in Corporate Communication, Corporate Communication and
Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy,
Copyright Act, Digital Piracy, RTI
2 Understanding Public Relations:
(a) Fundamentals of Public Relations –
Introduction, Meaning, Essentials of Public Relations, Objectives of Public
Relations, Scope of Public Relations, Significance of Public Relations in Business
(b) Emergence of Public Relations –
Tracing Growth of Public Relations, Public Relations in India, Reasons for
Emerging International Public Relations
(c) Public Relations Environment –
Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal
Issues
(d) Theories Used in Public Relations –
Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory
3 Functions of Corporate Communication and Public Relations:
(a) Media Relations –
Introduction, Importance of Media Relations, Sources of Media Information,
Building Effective Media Relations, Principles of Good Media Relations
(b) Employee Communication –
Introduction, Sources of Employee Communications, Organizing Employee
Communications, Benefits of Good Employee Communications, Steps in
Implementing an Effective Employee Communications Programme, Role of
Management in Employee Communications
(c) Crisis Communication –
Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for
Handling Crisis, Trust Building
(d) Financial Communication –
Introduction, Tracing the Growth of Financial Communication in India, Audiences
for Financial Communication, Financial Advertising
4 Emerging Technology in Corporate Communication and Public Relations:
(a) Contribution of Technology to Corporate Communication –
Introduction, Today’s Communication Technology, Importance of Technology to
Corporate Communication, Functions of Communication Technology in Corporate
Communication, Types of Communication Technology, New Media: Web
Conferencing, Really Simple Syndication (RSS)
(b) Information Technology in Corporate Communication –
Introduction, E-media Relations, E-internal Communication, E-brand Identity and
Company Reputation
(c) Corporate Blogging –
Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of
Corporate Blogs, Role of Corporate Blogs, Making a Business Blog
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